SocialMedia
Valiant force 2
In 2021-2022, I joined Century Games' Mobius Studio as a Senior IP Writer. My main role was to propose and spearhead the narrative marketing content produced for Valiant Force 2, a game developed by Singaporean studio XII Braves.
I conceptualized, wrote, storyboarded, and oversaw the production of animated videos with external vendors, and also wrote narrative copy for social media.
(Posts dated after 30 Sept 2022 on Valiant Force 2's social media are not written by me.)
NARRATIVE VIDEOS
CHARACTER & WORLD MARKETING
Click on images for full post
INTERNAL DEVELOPMENT
Identifying and outlining areas for narrative marketing.
Explaining to bilingual team the importance of themes in narrative marketing
Outlining narrative strategy for marketing content
Identifying and outlining areas for narrative marketing.
Mediacorp
#TeamTanglin Twitter Campaign (Feb 2018)
From 19-25 Feb, I manned the @mediacorp account as Team Tanglin to promote a major plot development along with a recruitment drive.
Tanglin fans (Tanglings!) were encouraged to guess #WhoKilledSheila with polls, livetweets, photosets, behind-the-scenes extras, and conversation.
The campaign saw 178.2K impressions over 7 days, with #tanglinch5 trending consistently from Feb 20-23.
SCREENSHOTS
HIGHLIGHTS
Key promotional and call-to-action tweets. (Hover to scroll)
Intro Tweet | Behind-the-Scenes | Recruitment Ad | FAQ | Signoff
MEDIA
Photosets and threads to promote #WhoKilledSheila. Included a 'megathread' with information and fan submissions about key suspects. The top media tweet received 6235 impressions.
(Hover to scroll.)
POLLS
Fans voted #WhoKilledSheila and other plot developments through several polls, reaching upwards of 100 votes each. (Hover to scroll.)
How Long? Poll | #WhoKilledSheila Poll | #WhoKilledSheila Results | #Pina vs. #Ginarjun
FAN ENGAGEMENT
Engaging with the avid #Tanglings community on Twitter.
All tweets can be read here.
#TeamKin Twitter Campaign (Sept-Oct 2018)
From 24 Sep - 7 Oct, I manned the @mediacorp account again to promote the end of Channel 5's daily series Tanglin (on 28 Sep), and the beginning of new daily series Kin (on 1 Oct).
Tanglin fans were encouraged to say goodbye to Tanglin with polls, livetweets, threads, GIFs, conversation and calls to submit personal stories.
The challenge was then to persuade the staunch Tanglings to watch Kin (as #Kinlings!), a very different show.
The campaign saw 272.1K impressions over 14 days, with #tanglinch5 and #kinch5 trending consistently in the two weeks.
SCREENSHOTS
HIGHLIGHTS FROM THE END OF TANGLIN
Key media tweets, threads, polls, and fan interactions. (Hover to scroll)
Intro Tweet | Tanglin Throwbacks | #TeamTanglin interviews
Tanglin Special Preview | Tanglin Finale Then-and-Now GIF Thread
HIGHLIGHTS FROM THE START OF KIN
Key media tweets, threads, polls, and interaction with fans and other promotional tweets. (Hover to scroll)
Bye Tanglin, Hello Kin! | Elevator Posters | #TeamKin interviews
#KINCh5 INTRO MEGATHREAD
